<p style=";text-align:left;direction:ltr">Global jewelry house APM Monaco has announced the selection of artist Hana El Zahed as the brand's official ambassador in the Middle East for 2026. This collaboration reflects the great appreciation for her sophisticated style and distinctive personality, which aligns with the brand's vision of delivering elegance and creativity.</p><h2 style=";text-align:left;direction:ltr"> Get started with a magical winter collection </h2><figure class="image"><img style="aspect-ratio:719/1280;" src="https://cdn.sbisiali.com/news/images/6c85324f-53c4-49da-8979-9409e080b2d3.jfif" ></figure><p style=";text-align:left;direction:ltr"> Hana El Zahed's partnership coincides with the launch of APM Monaco's new winter collection, which takes consumers on a visual journey inspired by the beauty of snow and the splendor of winter. The pieces feature designs that highlight the brilliance of the jewelry and its contemporary style, making them suitable for all occasions, from day to night.</p><p style=";text-align:left;direction:ltr"> A successful partnership between Hana El Zahed and APM Monaco</p><p style=";text-align:left;direction:ltr"> This partnership between Hana El Zahed and APM Monaco is based on the values of elegance, innovation, and a unique experience. Her presence in various campaigns and events throughout the year reflects the spirit of the brand and places it at the heart of its strategy in the region, to be a source of inspiration for fashion and jewelry lovers.</p><h3 style=";text-align:left;direction:ltr"> First celebration in Dubai</h3><p style=";text-align:left;direction:ltr"> Hana El Zahed will make her debut with APM Monaco in Dubai on November 14th, where she will participate in a special event celebrating this new partnership. This event marks the official start of a year filled with exclusive campaigns and activities that combine creativity and excellence in the world of jewelry.</p>