<p style=";text-align:left;direction:ltr"><br></p><p style=";text-align:left;direction:ltr">Before airplanes even touched down on Egyptian airport tarmacs, thousands of content creators around the world began documenting their first moments on Egyptian soil. A frequently repeated phrase was: "Egypt is calling." These words weren't just a slogan; they transformed into a wave of enthusiasm that swept social media, particularly TikTok.<br> Get the latest <a target="_blank" rel="noopener noreferrer" href="https://sbsial.com/ar/features/celebrity-ads">celebrity ads</a> directly on the Special app, where we show you everything new from international stars. <br></p><figure class="image"><img style="aspect-ratio:1600/900;" alt="" src="https://cdn.sbisiali.com/news/images/1889611d-c0e8-40fa-937a-0558dbbf22eb.jpg" ></figure><h2 style=";text-align:left;direction:ltr"><span style="font-size:١٫٠٠em;"> </span><br> <span style="color:hsl(187, 48%, 51%);">Short videos... and big feelings</span></h2><p style=";text-align:left;direction:ltr"></p><p style=";text-align:left;direction:ltr"> Clips that only last a few seconds are full of excitement and amazement. They feature smiling faces, eyes gazing from airplane windows, and imaginary scenes of Egyptian monuments and landmarks, all set to vibrant music that adds a special magic to the moment.</p><p style=";text-align:left;direction:ltr"> Millions of views and huge global engagement</p><p style=";text-align:left;direction:ltr"> Remarkably, engagement with this digital campaign went beyond mere viewing; it also transformed into an actual wave of travel. Searches for tourism in Egypt increased, and many began planning to visit the Pyramids and Sphinx, dive in the Red Sea, or even camp in the heart of the tranquil desert. </p><figure class="image"><img style="aspect-ratio:415/739;" src="https://cdn.sbisiali.com/news/images/3d987b90-6386-4275-a9d1-462b4e54695d.jpeg" alt=""></figure><h2 style=";text-align:left;direction:ltr"> <span style="color:hsl(187, 48%, 51%);">Previous trends paved the way</span></h2><p style=";text-align:left;direction:ltr"></p><p style=";text-align:left;direction:ltr"> Although "Egypt is calling" is one of the most prominent trends currently, it's not the first. It was preceded by the "Come to Egypt" trend, which took off after international celebrities shared photos of themselves at Egyptian resorts. Then came the "Ride the Camel" challenge, featuring camel rides in front of the Giza Pyramids. The trend was followed by the "Lost in Egypt" trend, which highlighted the ancient alleys and popular markets of Fatimid Cairo.<br> <span style="font-size:١٫٠٠em;">Enjoy interesting and useful content with</span> an exclusive <a target="_blank" rel="noopener noreferrer" href="https://sbsial.com/ar/features/podcast-and-voice-recording"><span style="font-size:١٫٠٠em;">podcast</span></a> <span style="font-size:١٫٠٠em;">that provides you with everything you need to know in just a few minutes via the Special app.</span></p><h2 style=";text-align:left;direction:ltr"><br><br> <span style="color:hsl(187, 48%, 51%);font-size:١٫٠٠em;">Digital Tourism: From Audience to Audience</span></h2><p style=";text-align:left;direction:ltr"></p><p style=";text-align:left;direction:ltr"> <span style="font-size:١٫٠٠em;">What's striking about all these campaigns is that they are not led by government agencies or official institutions, but rather by the public itself—content creators, visitors, and even viewers—who have become part of an unconventional tourism marketing campaign that re-presents Egypt to the world with a modern face.</span></p>