Italian fashion house Miu Miu has chosen international model Gigi Hadid to be the face of its new handbag campaign for Spring/Summer 2025.This fourth collaboration with the brand by Hadid is not just another advertising campaign; it affirms her status as a symbol of the modern woman who aligns with Miu Miu's unique identity. The new campaign is artistically sophisticated, blending fashion, art, and cultural nostalgia in a unique way.Steven Meisel portrays Gigi Hadid in a painting.Renowned photographer Steven Meisel captured the campaign, featuring Gigi Hadid in a series of images inspired by 20th-century portraiture. The images were digitally altered to resemble paintings, creating a sense of classic elegance and understated luxury that reflects Miu Miu's sophisticated identity. This visual style fosters storytelling rather than the visual exaggeration typical of advertising campaigns.Miu Miu Campaign: Between Retro and Modern LuxuryThe campaign focuses on the Wonder and Arkady bags, reimagined in new designs that depart from the traditional leather versions. These bags come in a variety of colors, such as cocoa brown and fuchsia, reflecting a soft aesthetic that blends harmoniously with the classic looks featured in the campaign. Styling, led by Lotta Volkova, relied on simple silhouettes, such as sharp-collared shirts and monochromatic skirts, adding a sophisticated dimension that reinforces the campaign's identity.Gigi Hadid and the quiet luxury of fashionGigi Hadid's selection for this campaign was no coincidence. She has become a symbol of contemporary, multifaceted elegance, seamlessly transitioning between bold street style and high-end luxury. Her presence in the Miu Miu campaign reflects the fashion trend toward "quiet luxury," where quality and detail are emphasized without excessive fuss. This campaign proves that true elegance lies in thoughtful simplicity, which embodies the essence of Miu Miu every season.