<p style=";text-align:left;direction:ltr">The first day of Joy Forum 2025 witnessed a distinguished presence of elite entertainment industry leaders, as prominent figures such as actor Tim Hassan, MBC Studios CEO Samar Akrouk, and director Marwan Hamed, along with Ibrahim Al-Khairallah and Adnan Kayyal, convened to discuss the future of cinema and entertainment in the Kingdom of Saudi Arabia.</p><p style=";text-align:left;direction:ltr"> The forum comes as part of the ambitions of Vision 2030, which seeks to make Saudi Arabia a global hub for culture and entertainment.</p><h2 style=";text-align:left;direction:ltr"> Tim Hassan talks about the importance of the Arabic language at the forum. </h2><figure class="image"><img style="aspect-ratio:1600/900;" src="https://cdn.sbisiali.com/news/images/6322f3ae-3d5e-4d73-bf43-8356b44e532f.jfif" ></figure><p style=";text-align:left;direction:ltr"> During his session, Tim Hassan emphasized the importance of the Arabic language, describing it as not just a tool for communication, but rather the essence of culture and the spirit of stories that must be preserved and promoted in artistic production. The artist also called for restoring respect for the mother tongue in dramatic productions, emphasizing that language creates a comprehensive identity that unites viewers and connects them to their origins.</p><h3 style=";text-align:left;direction:ltr"> Supporting Arab creators </h3><figure class="image"><img style="aspect-ratio:1600/900;" src="https://cdn.sbisiali.com/news/images/e912b04c-ba23-4ab7-bd79-f910fea0bc43.jfif" ></figure><p style=";text-align:left;direction:ltr"> Samar Aqrouq spoke about MBC's role in supporting local creators and connecting them to the global market, pointing to new projects such as the Saudi horror film based on a story by Osama Al-Muslim, which is being filmed in the Abha and Asir regions. Other participants emphasized the importance of leveraging international expertise and creating diverse content that reflects Saudi ambitions and positions local production on a global scale.</p><h3 style=";text-align:left;direction:ltr"> Specialized sessions reflecting the future of the entertainment industry </h3><figure class="image"><img style="aspect-ratio:1200/801;" src="https://cdn.sbisiali.com/news/images/5968dcac-4790-416b-a247-047a1ebdfd32.jpeg" ></figure><p style=";text-align:left;direction:ltr"> The first day's activities opened with a speech by His Excellency Advisor Turki Al-Sheikh, followed by several specialized dialogue sessions that addressed various topics, including innovation in the entertainment industry, strategies for success in sports, the spread of Korean culture, and the blending of large-scale productions with engaging content, in addition to digital transformation and the impact of streaming platforms. These sessions affirm the forum's commitment to building an advanced entertainment industry that connects global talent and supports local creativity.</p>