<p style=";text-align:left;direction:ltr">American rapper Kanye West, whose former name is "Ye Ye," has officially changed his name to "Ye Ye." This radical change, which was legally documented in California, is the culmination of his declared desire to completely shed his former identity, which he began years ago with his preference for the single name "Ye."</p><p style=";text-align:left;direction:ltr"></p><h2 style=";text-align:left;direction:ltr"> <span style="color:hsl(187, 48%, 51%);">Kanye West's name change</span> </h2><figure class="image"><img style="aspect-ratio:400/228;" src="https://cdn.sbisiali.com/news/images/f55872dc-6c42-48aa-98de-222fb2da04f0.jpeg" ></figure><p style=";text-align:left;direction:ltr"> The name change wasn't limited to his personal identity alone, but extended to include many of his business entities. In official legal documents, the new name "Ye Ye" was adopted instead of "Kanye West" in prominent companies such as "Yeezy Record Label", the music arm of his empire, "Getting Out Our Dreams", known by the abbreviation "GOOD Music", in addition to the company "Ox Baha".</p><p style=";text-align:left;direction:ltr"> You can follow <a target="_blank" rel="noopener noreferrer" href="https://sbsial.com/ar/features/celebrity-ads">celebrity news, announcements,</a> and all their <a target="_blank" rel="noopener noreferrer" href="https://sbsial.com/ar/features/exclusive-content">exclusive content</a> only through the Special app, which is <a target="_blank" rel="noopener noreferrer" href="https://sbsial.com/ar">a social media app</a> with unique features. It includes a podcast that offers many unique features, such as allowing you to launch <a target="_blank" rel="noopener noreferrer" href="https://sbsial.com/ar/features/podcast-and-voice-recording">a podcast</a> with your friends or listen to others. It also provides insight into various <a target="_blank" rel="noopener noreferrer" href="https://sbsial.com/ar/features/celebrity-collectibles">celebrity collectibles</a> .</p><p style=";text-align:left;direction:ltr"></p><h3 style=";text-align:left;direction:ltr"> <span style="color:hsl(187, 48%, 51%);">New page</span> </h3><figure class="image"><img style="aspect-ratio:1000/1000;" src="https://cdn.sbisiali.com/news/images/ca5c1416-810c-4727-95cb-f2619f891520.jpg" ></figure><p style=";text-align:left;direction:ltr"> This update marks a comprehensive shift in the artist's brand, reflecting his determination to start a new chapter. This name and headquarters change is a clear extension of Ye's desire to completely sever ties with his former name, a desire that has been clearly evident on several occasions, most notably when he walked out of a TV interview with Piers Morgan when the latter insisted on calling him "Kanye West." </p><figure class="image"><img style="aspect-ratio:800/450;" src="https://cdn.sbisiali.com/news/images/b1b4341a-3eb0-4f0f-b0fa-59acf700300e.jpg" ></figure><p style=";text-align:left;direction:ltr"> This position confirms the depth of the artist’s desire to abandon his old identity and focus on his new name “Ye”. Sources close to “Ye” circulated information indicating that he intends to launch a new account on the “X” platform (formerly Twitter) bearing his new name “Ye Ye”, which strengthens</p>